Having found that the top growth performing CEOs were continually improving their business models to become more profitable, the next challenge was to see what else could be learned about business model innovation. When I began to look at the earlier history of business model innovation, I saw that improved business models usually came from start-ups and new entrants. So entrepreneurs were obviously focused on this opportunity.

I then became curious about the frequency with which companies enjoyed ongoing success in improving their business models. Where should I find the answer?

I read the profiles of all public companies described in the Value Line Investment Survey over 12 years. I noted the companies that seemed to have completed at least two major successful business model innovations during those years, without regard to their stock-market performance. As a result of either lower stock-price growth or changes in CEOs, many of them did not make my CEO 100 lists during those years.

I contacted these companies by e-mail to request interviews with their CEO and some of the other senior executives. From these contacts, I was able to arrange CEO interviews at over 40 companies.

I performed literature searches on another few dozen companies that confirmed that they had been frequent business model innovators, but these companies declined to be interviewed. Obviously, you can still learn lessons by characterizing the direction that those companies take even if you cannot learn more fine-tuned details.

From these investigations, I became convinced that at least 70 public companies had performed at least two major successful business model innovations in the same business over the 12 years.

I began a year-long analysis. I took what was learned and summarized it in simple form so that more companies could understand how to choose and successfully follow this path. You could obviously do the same thing for the examples that interest you.

To test my thinking, I discussed the work in progress with many of the CEOs and their staffs as well as top strategic thinkers in other companies. Many valuable corrections and improvements were made as a result.

Next, I sought out individual, small company, and nonprofit examples of the themes that the larger, public companies exhibited. Many of these examples are drawn from my personal experiences with the subjects or my long-term interest in their work.

Finally, I kept in touch with all of the individuals and companies so that the information could be as up-to-date as possible.



By: Donald Mitchell

About the Author:

You, as the owner of online store, are constantly looking for some fresh, innovative ideas to make your store more attractive for customers. There is a new trend which is called Tag Cloud Module. It offers quite interesting approach for web site navigation and provides visitors with instant illustration of the main topics of your site’s content.

 A “tag” is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information. Tags are typically used for resources such as computer files, web pages, digital images, and Internet bookmarks. A “tag cloud” is a visual depiction of content tags used on a website. Tags are typically listed alphabetically, and tag frequency is shown with font size or colour. The tags are usually hyperlinks that lead to a collection of items that are associated with that tag. It would be possible to represent weights using histograms. However, whereas histograms typically are used to represent less than 20 numerical values, tag clouds are used to represent the relative weights of 50, 100, or even 150 tags. – Wikipedia.org  

 

The main advantage of Tag Cloud Module is its ability to highlight the most important subjects very dynamically. The basic idea of tag clouds is to represent tags according to their meaning, their weight and their frequency relatively to other tags. Tags can be sorted alphabetically or according to their importance or popularity. Both font size and colors can be used to emphasize the importance of terms. The more important a tag is, the bigger and louder it should appear.

Tag Cloud module Benefits for your online store: 

… The software creates a professional tag cloud in a few minutes 

… Adds to the design of your web site, makes it look more modern and attractive for customers 

… Instantly highlights main categories and needed products at your store 

… Easy way to stand out among the competitors – makes your store look updated and trustworthy 

… increases SEO results and store’s traffic 

… Easy to set up and use 

If you are not using Tag Cloud yet than you’re lacking behind. Previously, only well-known, big web sites could allow themselves to use this technology. But now it’s affordable even for smaller web pages and online stores. With tag cloud your web-page will be indexed not only for one key-word, but for all relative tags. It greatly helps to get better SEO results and the web site will get more traffic. It’s very efficient for your business! 

You can create as many tags as you want and rename or delete the tags later – it is easy and very flexible system. The font colours and number of terms to display are also up to you. Make your online store look fresh and “progressive” with Tag Cloud. Get more traffic to your store and better SEO results. Just make a try – you won’t regret it! Tag Cloud module available for osCommerce, CRE Loaded, X-Cart and Zen Cart.  

Ready to make a Tag Cloud of your own? Follow the link and see for yourself: Tag Cloud Module 



By: Martin Wann

About the Author: