Media Innovation Has Touched People’s Lives

December 5, 2009 by admin  
Filed under Two Ways

Like a big leap from the past, media innovation has done some astonishing things in the lives of people especially in the way we connect to one another, endow relationship, and add more and more members into our circle of friends. The ordinary ways have been considered obsolete in order to brick the way for the modern and highly sophisticated means that most of the time require an on line connection.

Take for example social networking. Social networking is no longer compassed within certain locations and no longer subjected to so many limitations. It is because today through the Internet, you can create social connections to many people as you like, divide a lot of things with them, and enjoy some on line activities together such as games, trivia quizzes, and others.

As a modern approach to media innovation, the number of social networking sites have increased perceptively on the Internet and they differ so largely when it comes to style, interface, add-ons, and other features. But aside from the differences you also can notice that they share common similarities like allowing subscribers to create on line photo albums and upload music and music-videos that members of your network can download.

Some of the most accessed social networks on the Internet include Facebook, Friendster, and Multiply. These places on the world wide web are the havens of millions of people from all walks of life, with varying age brackets, and coming from diverse cultures. These sites also house people and individuals with no walls or barriers caused by racial or religious discriminations and prejudices. The economic status of the subscribers is also out of the question because here rich and poor people meet together and they both enjoy a free life-time membership.

Another area of relationship that has been greatly affected by the so-called media innovation is dating. From the plain and simple connections at social networks to a more serious and exciting stage of relationship, on line dating sites have given dating a whole new look. Unlike the social network sites on the Internet that offer services to subscribers for free, there are on line dating sites that require members to pay annual fees if they want to unlock some of the features or services that they would like to avail.

At on line dating sites, members can have more chances of meeting their soul mates and create a more serious relationship because these sites provide ways by which one can connect to people who share the same interests, spiritual convictions, and other issues of concern as his. These sites like those of the social networks also open up ways for members to exchange email-like messages that can be long and detailed, and instant messages that are short, conversational, and interactive. Aside from exchanging messages, members especially those who are dating on line can also express affections with gifts. Of course, they are just virtual gifts but they could mean a lot to the recipients.

Either through social networking or on line dating, one cannot deny the fact the latest media innovation has touched our lives.



By: Che Cruz

About the Author:

We are obsessive about creating brands that evoke powerful emotional connections with customers, at defining differentiated and compelling market positions for Brand Strategy,Brand Agency,Brand Design,Graphic Design Melbourne,Corporate image



Tradition Vs Innovation – Story of an Ancient War

November 9, 2009 by admin  
Filed under Two Kinds

If you notice, you may observe that most of our nonintellectual discussions and conflicts are wars between tradition and innovation. Here you may find a person trying to convince others that one should stick with the legacies: experienced, practices, and patterns – not necessarily using the spoken words, but some contextual jargon; while the other person is contradicting. If only innovation and creativity can make a difference. Or in other words, you learn as you go. The same quarrel exists in our software engineering field, at least in our local industry as I see.

1. The Fundamentalist Craftsmen or Blind Followers 

There are people who have strong belief in old practices. They always have the same number of documents, same life-cycle, identical design, and unbelievably a single strategy for every project. The most surprising point for me is that even the failure is unable to make them believe that there’s something wrong. Instead of trying to make some improvements and searching for the shortcoming in their practices and strategy, they start believing that failure is a norm, or it’s not failure at all. For instance, you’ll hear them saying “Clients never get satisfied” or “Losing deadlines is a norm in our industry”.

Examples -make things easier

In a software project, the offshore back-office development team shares the documents reside in their local repository with the the on-site front-office team to let them update the documents. In absence of their access on offline documents the local team shares the documents via email with the remote team. Obviously they get frequent version conflicts in documents and when it happens, they arrange a meeting and manually resolve the conflicts in the documents.  For months, they suffer with this problem but avoid change in their practice e.g. having an online document repository instead of shareing the documents on email. The term coined here is Brute Force approach as Steve McConnell called it

2. The Innovator – or scientist, we can say 

Away from the above category, the innovators are what most of our new graduates comprise of. They start with buzzwords like Web 2.0, cloud computing and believe that legacy practices are obsolete and that the senior folks are not creative at all. They drive their projects for learning, ignoring the ground realities they neglect the cost and risk of change and avoid exploiting legacies: patterns and practices. Since they believe that they make things better than they are, it’s possible if you see them writing their own DB connection pooling in technologies having built-in connection pooling or writing their own classes from scratch instead of extending the existing one. They often try to make simple things state-of-the-art and having insufficient knowledge and experience they get lost in the middle. The term coined here is “Silver Bullet” as Steve McConnell says.

3. Engineering Mindset: the most needful 

The moderate mindset - or engineering mindset as I say- tends to utilize and exploit the experience, invested by the lots of great minds avoiding useless reinventions but never shy to address the issues with in the particular scenario, if it doesn’t fit with. The mindset says that understand your objective whether it’s build-to-learn or learn-to-build. It says that to be honest and successful, an engineer shouldn’t behave like a scientist who build and destroy just for learning. And it says that there’s always room for improvement since it’s a going concern but it’s not the ultimate goal of an engineer instead it’s to deliver the most optimal and economical.

A single practice may have different out comes when followed with or without reason. So, if a practice is being followed by majority, most probably there are reasons, try to find them, dont’ shy asking other followers if you couldn’t,  but if nobody else knows, you have at least one reason to avoid it. Better to have your own with reasons instead of following blindly.

Being an engineer, I do not believe that I am right all the way, considering that I’ve limited amount of skills, knowledge, experience. Your comments and disagreements will be anticipated hoping they’ll help us having a balanced mindset.



By: Catalyst

About the Author:

Ahmed is a Senior Software Engineer / Tech. Lead at Avanza Solutions. He has eight years of experience in software engineering profession.

http://www.ahmedsiddiqui.info
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