Creating customers is the main goal of any business because they are the one who makes the business itself. Sometimes, providing time, money and effort in improving your products and services is important, but what counts a lot are the customers. They determine your success whether you are just a small business owner.  Therefore, many companies are providing excellent customer service to ensure their continued patronage.

Keeping the old ones is very vital because they spend more of their money buying your products. Because they are more likely t refer you to their family, officemates and friends.  The loyalty of the customers to the company is developed. But as a company expands and grow into larger one, new customers are coming in.

New customers are another challenge for entrepreneurs. Some are just “window shoppers” who are just looking around and trying to figure what is new with your product. Some are “doubters” who tend to look that they want to buy but having second thoughts.  The goal of the company now is to lure them into the fold and make them their patrons.

There are so many tested tips to attract more buyers. Many corporations had adopted the procedures and were successful. But as time changes, innovative methods in attracting more clients are now being used. Here are some of those:

To increase the potential of gaining more clients, join social networks. To publicize your product, think of signing up in any social network sites. This is where people go to connect to one another. Promoting your product in these sites would probably generate more sales since people are here to chat and talk about what is in.



Follow up letters and e-mails would help. Usually, customers would ask inquiries about your product; take time in answering those questions by replying to them. Give them all the details of your product. Your response would be a clear sign that you are interested making a deal with them.



Offer your clients with some freebies. Consumers don’t purchase the product unless they have tried it themselves. By putting the product in client’s hands, this gives them a first-hand experience and sees the results for themselves.  You may be giving a lot of free samples, but in return, you would have more sales more than you have spent.



Try direct response marketing. This one works like as if you are just getting to know a certain person. You call your clients and befriend them. Your new acquaintances would earn you new customers. Then slowly  introduce your product to them provide them an irresistible offer plus a gift to make them buy your product

Do direct selling. The salesperson comes in direct contact with the client. These include demonstrations, free delivery, and satisfaction guarantees. The client doesn’t need to go out anymore in order to get something, therefore minimizing the hassle in purchasing.



The traditional way of customers going to the mall to buy is slowly fading away. The trend today is bringing the product to customer’s right in to their doorsteps. The Internet has also revolutionized the system by simply directing their needs in just press of their keypad.

That is why an entrepreneur, in order for him to gain more profits, should switch now to modern methods of attracting more clients into his company.



By: Donna Price

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As companies and organizations pursue innovation to transform themselves from what they currently are or offer, to what they want to become or provide the marketplace, accountability is the rudder that steers pursuits and prevents a wandering, directionless ship.

Wikipedia defines “Accountability” as part responsibility and answerability, liability and enforcement, blameworthiness and consequences. “Accountability is defined as ‘A is accountable to B when A is obliged to inform B about A’s (past or future) actions and decisions, to justify them, and to suffer punishment in the case of eventual misconduct.”

Whether an independent endeavor or one pursued with the counsel of an Innovation Coach or consultant, accountability within a team is like the principle that guides a group of mountaineers. Each member is tethered to the same length of climbing rope. Each climber lends stability and confidence to the next. But slippage jeopardizes the entire team. One member slips, and while the team is there to catch and recover, the group nonetheless becomes vulnerable.

Accountability is owning up to what’s yours – earning kudos when things go right, and shouldering the blame when things go wrong. For the organization in pursuit of innovation, no component is more critical than the trust borne of accountability. It’s team members holding to deadlines, having your back, or adhering to schedules so the team can advance as a whole.

How should your organization infuse the concept of responsible accountability throughout the enterprise? The following methods can be highly effective at inculcating a culture of Innovation Accountability in an organization…

-          Give Them Enough Rope To… Allow team members decide “how” projects or tasks will get done. Should they get off track, guide them back.

-          It’s Expected: From the start, tell team members what their responsibilities are.

-          We Know that You Know the Answers: Don’t create organizational co-dependency. Step back. Let your people come up with the solutions.

-          Tread Lightly on the Gas Pedal: Once the initial role of providing direction and support is over, build your team’s confidence by backing out of the situation.

-          Skinner Was Right: Positive reinforcement works. When your team, or a team member, does well, lavish praise.

For more tips, visit Robert’s Rules of Innovation’s Accountability page  and click on “Tips“.

In a corporate environment, each team member must feel a responsibility to deliver, to be held accountable, to make good on expectations. This level of accountability is about culture. It’s about buy in. It’s about people knowing their roles, and the limitless possibilities – and positive personal rewards – of jobs performed in an organization guided by the rudder of accountability.

Robert Brands is Author of “Robert’s Rules of Innovation” by Wiley Spring, 2010

www.robertsrulesofinnovation.com

By: Robert F. Brands

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